US data scientist Seth Stephens‑Davidowitz on disturbing truth about our hidden desires, beliefs and prejudices by analyzing Google trends:

Everybody lies: how Google search reveals our darkest secrets

Everybody lies. People lie about how many drinks they had on the way home. They lie about how often they go to the gym, how much those new shoes cost, whether they read that book. They call in sick when they’re not. They say they’ll be in touch when they won’t.