motherboard.vice.com/…/how-our-likes-helped-trump-win

An excellent overview about the state of the art Military psy-ops, Facebook data-mining and the possibilities and limits of influencing public opinion. In a way scary stuff, but important be aware about it.

The data that turned the world upside down

Background Paper on Michal Kosinski, a psychologist specialized in psycho-metrics, his invention of the five factor personality model “OCEAN” used to analyze big data through coming Facebook for “Likes” and “Dislikes” people give to posts. Furthermore it reads like a detective story about using scientific findings in order to influence elections and support Anti-EU groups in the Brexit vote 2016 by Nagel Farage who hired the company Cambridge Analytica.